Fila Playground
Fachhochschule Aachen
Store Design 2017
Make it your Playground is a dynamic pop-up concept for Fila featuring an integrated tennis court. This concept embodies the idea that "with imagination and adventurous spirit, any place can be transformed into a sports ground." It turns a dull environment into an exciting sports event, both literally and metaphorically.
Visitors can engage in tennis matches while trying on the new clothing collection. The active area is designed as a playful and lively playground, reminiscent of building blocks and other childhood toys. The presentation of the clothes, along with the cash register and changing rooms, is seamlessly adapted to blend with the industrial hall's aesthetic.
